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Designing Brand Identity by Alina Wheeler is an essential masterclass in modern branding. Having read it more than three times, its value only deepens with every pass. The book delivers a clear, five-phase methodology, moving from strategy to design, paired with real-world case studies. While its dense frameworks require focused reading, it serves as an indispensable reference guide. Whether you are a strategist or a visual designer, this timeless resource deserves a permanent spot on your desk. Highly recommended!
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